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Do you Know what is SHOPIFY?

Shopify is an e-commerce platform which allows everyone to set up an online store and sell their products. Merchants are also allowed to sell their products personally through Shopify POS. Tobi wanted to sell and provide information to each and every individual of snowboards with the help of his company. But the only way he can provide information was with the help of an e-commerce platform and then Shopify was invented by Tobi over ten years ago.

Shopify is one of the leading commerce platform designed for businesses of both small and large size. Shopify provides large scale businesses with an enterprise named as Shopify Plus which gives them additional advantages like reporting features, higher customer support, capacity to handle high volume order and more.

Shopify Lite is an affordable plan which is provided to an existing website. If the website is not hosted on Shopify, products can be sold with the help of buy button without Shopify’s hosting. It gives an advantage of Messenger chats, sells both online and offline, and send invoices. Shopify POS allows the seller to sell their products offline. Their merchants can sell products at a physical store, trade shows or other events. But the payment is received only through iPhone, iPad or Android using POS app.


   1. FREE FEATURES – If you’re creating a new website, you need to pay to digital marketer’s which help you to design the theme for the website. But on Shopify, a free theme is loaded for your store, which can be customized according to your needs. This is perfect for beginners who are starting with their website. With the help of this, they can measure the possibilities. You can choose your own fonts, or change the colour of the available website, add your own images, and more.

   2. SHOPIFY IS ON A CLOUD NETWORK – The most favourite pro of Shopify is that it is a cloud network. People working on websites need to pay for good networks but still gets crash on Black Friday or during any big events. By being on a cloud network, the chances of your website being dejected are rare, it allows you to run your business with ease.

 3. THERE’S A PLAN FOR EVERYONE – All Businesses are cost associated. We need to pay for products, marketing costs of the product, new domain, and for Shopify. But Shopify has a pricing structure for everyone. If you’re on a less budget, you can pay for Shopify Lite for $9 a month. If you’re looking for a white-glove facility, you can use Shopify Plus. You can move forward with your plans when your business grows.

   4. TONS OF APPS – Individuals can find apps for everything in the Shopify App Store. We can find countdown timer for sale, image background remover, product sourcing apps and so much more. There are many paid and free apps providing all these advantages. Also, providing an app to your website is not necessary.


   1. THERE’S A LEARNING CURVE – When we are constructing a Shopify store, what we are really constructing is a business, not an inactive income stream and starting a business is not an easy thing to do. Thinking out how to use Shopify and shape a profitable store takes months of research. It can take a while to know where every segment of your store is located in the management. But for the most part, Shopify is instinctive. It just takes some repetitions.

2. SHOPIFY ALONE WON’T GUARANTEE YOUR SUCCESS – Shopify has so many great advantages and apps that are running an online store easier than constructing something custom from scratch. The success and growth of any organization depend on the person who is carrying out the business. You need to have the right mindset pushing you to learn, what is right and what is wrong for the business. You need to have the marketing hacks to promote your business better than the competition in the Indian as well as international markets. The success of your business is in your hands, not Shopify’s.


First, you need to create your designs or modify the available theme for your Shopify store, include your products on the store, and test your website to confirm that both desktop and mobile are ready for public opinion. The next thing is to promote the heck out of your products. If you’re selling products online, a customer visits your website. You can see the customer opinion’s on Shopify admin whether that customer is adding a product to their cart or completing a purchase from your store. If a customer buys from your store, Shopify will help you in processing the payment for you and you’ll get payment of your product at the real-time. After payment has been received, you can process the order so that the customer receives the product, on time. You can contact Shopify intelligence to understand who your audience is. Customers can opt-in to your email list when they become customers allowing you to remarket to them and provide the required information of the products after launching them on the store.

Eventually, Shopify permits you to not only construct an online store but gives you visions about your customers so you can better serve your viewers. It’s essentially your go-to tool for constructing a successful online store.


On Shopify, there are always new products that you can sell on the online platform. You can sell anything from fashion to home to beauty and garden. Here are certain products which are available on Shopify:-Clothing, Jewellery, Shoes, Baby Products, Home Appliances, Kitchenware, Pet Products, Fitness Accessories, Travel products, Bags, Beauty Products, Automotive accessories

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Digital retailing is described as a way for self-propelled retailers to power every step of the purchase process, from how consumers submit their exchange and acclaim info to how you interconnect and manage the deal jacket. Merchant Inspires a lot, another retailing provider mentions the online tool as “CAR-BUYING AS EASY AS 1-2-3.” With a modest three-step registered process, once a customer knows which car they want, it can be kept at a dealership in a matter of seconds.


Nowadays online customers are interested in doing everything on their own from research to consideration and making a purchase. The mainstream of today’s customers prefer everything to be completely self-service. Because of this, many retailers have embraced digital retailing.


The main idea of Digital Retailing is clear, but it does not have some point of views with respect to different industries, and they are an auto dealer or consumer. In Digital Retailing, consumers look for a particular item or service which they want, after selecting items or services they add to cart, confirms the price and completes the buying process with payment.


However, digital retailing might mean entirely different.


For some retailers, digital retailing means supporting customers with the genuine deal making process and then leading the actual transaction face-to-face.


On the other side, it might mean doing literally everything online and simply having a product delivered to your home.


In a world where customers are flowing an important portion of their purchases from offline to mobile and online channels, the retailers should embrace the change and take advantage of the features of digital commerce. Customers like to conduct their research online, so retailers should give them a better online experience.


Our research suggests that managers should encourage consumers to embrace advanced technology features like different types of web technologies, personal assistants, and apps, because such usage is usually linked with a higher level of sales. But our research also shows that it’s critical for retailers to take steps to follow five common digital retailing guidelines.


1: Don’t let a customer get lost in a wide range of products

When customers do common searches on the web, a retailer should not just present a large set of products to them. Rather, the company should guide the consumer through a process which can narrow the search results. This is very important because a large set of possible options can confuse customers and lead them to abandon the purchase process.


2: Don’t recommend only popular products

Recommendation systems improve sales of both popular, and products that are not so popular yet. Though, our research found that their effect is more projecting for the latter group of products. Popular products naturally have a higher sales volume and a lower margin because of competition, while less-known products are expected to command a higher margin.

Hence, retailers should carefully choose a mix of both types of products in their recommendations. Similarly, a retailer should not just promote popular products to customers who are using the store app.


3: Don’t develop unrealistic customer expectations

Customers collect two types of information: factual and impression-based. Factual information relates to real facts, while impression-based information is the insight one forms by looking at a product.

Customers always have an expectation about any product they are thinking to buy, and their satisfaction with the product depends on how well that expectation matches with their post-purchase experience. Usually, factual information helps a customer form a realistic expectation, which leads to a better match between this expectation and the experience. On the other side, impression-based information may result in an unrealistic expectation in customer’s minds that their post-purchase experience can’t usually match.


4: Digital retailers must focus on sales rather than on net sales

Retail managers are often just keen on accumulative sales. Therefore, it is important to wisely consider what types of data consumers are collecting when the retailers use the technology available to them according to the environment.

In particular, many retailer’s websites and apps now have product-oriented technologies that are geared toward helping consumers to collect accumulate information.

Retailers need to ensure on daily progress that the technologies on their websites and apps are leading to anticipated results. For example, one way to moderate the negative effect of substitute photos is to allow consumers to upload their own photos and videos showing the product in use. Then on the basis of future potential customers can form more truthful outlooks about the product by seeing how other consumer’s look wearing the product or how they use it. Unexpectedly, a number of major retailers now inspire their consumers to upload photos or videos. These consumer’s uploaded pictures arguably to balance any impractical expectations potential consumers may form by looking at the retailer provided photos.


5: Not Skipping Technology Advances

Seeing all digital assistant’s with extensive focus on increasing competence, gradually through machine learning techniques, retailers face a hazard of being thrown out of the attention, which could put them in a downward twisting with obviously grave penalties. After all, these digital supporters programmed to collect data and continuously improve their services. As a result, it will become ever more necessary for retailers to take benefit of their data to offer consumers options that are well-targeted to their needs.


Digital retailing has been around for a while. However, dealers have finally started to realize the power digital retailing, and how it is important to optimize their sales strategies. Making more of the purchasing and service selection process online drives the customers to purchase your product. It acknowledges that we live in a world where shoppers want to have direct access to products. Dealers that can achieve this could see themselves overtaking the achievement in the coming years.


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The power of consumer stories in digital marketing

The power of consumer stories in digital marketing


In digital marketing, it is important to learn the effectiveness of stories, before getting to know about the role of consumer stories! Stories are the operative form of human communication. Humans tend to search stories in everything! When the topic of stories rises, people flow back to the old childhood days. Stories are the best conveyors of cultural melodies and values. Stories turn the concept expressive and understandable. Human brains efficiently scramble and store any type information in a narrative form, and when needed, the stored information can be retrieved quickly.

In digital marketing, we can say, the consumer stories can share key information and similarly shape the decision of the consumers as well as experience with the brand as consumers wish to collect maximum information about the brand and product before making purchase. There are many leading social media platforms like Facebook and Twitter, which are powerful tools from the day of its beginning. These platforms have the huge number of followers and take a great part in building brand image. You may be less aware of the process of sharing stories on social media platforms and its work in digital marketing.

Different researchers suggest, by sharing stories on social media platforms, we can increase engagement of consumers with the website. Research also suggests, the stories shared by consumers are very important in building the brand image on social media platforms. The brands that miss the chance of sharing stories on social media platforms miss the chances of connecting with potential consumers. The power of digital marketing has increased with the combination of brand and consumer. So you should use the influencing digital marketing techniques. Old style marketers should understand the reason, why consumers engage in storytelling. Good marketer need a clear understanding of the role of consumer generated content and how to use it.

After realizing the importance of consumer stories in Digital Marketing, you would surely get interested in it! You need professional support for performing the work correctly with guaranteed results. The digital marketers are always aware of different trending digital marketing techniques. After understanding your needs, the specialists examine the current situation and similarly plan the strategies which could deliver the best results. Keeping transparency with the clients, it provides the reports. Following the best practices and values, the works are performed and observed continuously.

Why consumer stories are important:

  1. Potential marketing tool

A good story works as the best promising way to communicate the new marketing ideas, build the emotional connections, change the insights and modify behaviors of the customers.

  1.   Conveying brand’s personality

Great stories from customers guarantee to let the brand’s personality shine in the economical market. Such stories from the consumers would create an effect on the decision of the new consumers about purchasing products.

  1.   Bringing brand to the leading position

The journey of digital marketing is rather brave! The stories from the consumers sharing their experience with the brand and product will ensure the quality of the product delivered by the brand. This strictly impacts on the decision of purchasing the product or retrieving the services.

  1.   Hitting emotionally

The power of storytelling can emotionally hit the consumers! Every person loves good stories and getting to know about the benefits of purchasing the product or service from previous experience of the consumer from their stories.

  1.   An inspiration to keep coming back

The benefit for the brands is not only successfully selling the product or service but motivate the consumers to keep coming back! Through storytelling, this goal can be completed. Reading the story from previous consumers, the new consumers may not buy the product or service but will keep coming back to the website for learning more about consumer experience.

  1.   Establishes genuineness

A true story shared by the consumer signifies the brand and addresses the audiences. This is quite promising to you as it establishes genuineness about your brand.


Consumer storytelling is a powerful tools, here are few steps:

  1. Work on how to create believable and compelling stories.

By inspecting comments on Facebook, Twitter, YouTube, and other social media platforms, you would be able to find leads to consumer stories about your brand that you can track. You need to catch the best examples and work with storytellers to convey the right message. Third-party fan sites offer extra source of potential content. Employees who face customers also can help to identify additional material.


  1. Convert stories into first-class presentations.

Video stories about consumers on the brand’s social media pages are most effective, but they should be constant with consumer expectations for media quality. Though high-quality video can build strong impressions with potential customers, there is an important warning: If the finished product is too refined or professional looking, it may be supposed as brand authored, which can weaken the feeling of consumer authenticity.


  1. Implant stories in your social media.

Use true consumer stories and make them present through your social media channels like Facebook page or YouTube channel and maximize impact. Inspire the consumers to comment, share, elaborate, and the creation of consumer-to-brand and consumer-to-consumer information chains across your social media. Matching stories with positive messages can be circulated across a range of sites.


  1. Participate in paid media strategy on social media.

Traditional media strategies can overlay with story-based consumer content on social media. Companies can pay to include stories on Facebook and other paid sites.


The social media rises important questions for the future of marketing in the digital world — where everyone has a voice and consumers are profoundly influenced by the judgment of other consumers. Our research specifies that marketers can effect consumer-to-consumer communications by leveraging consumer-authored stories online as important fundamentals of their brand strategy. Coauthored stories shared on social media can also be interactive with TV advertising, which can create the company’s core brand positioning and motivate people to the company’s social media sites.


Through history, storytelling has been an essential way to convey values, and it will remain a key source of information and inspiration in the digital world. As new technologies growing and improving day by day, brands can expect to have new opportunities regularly to use consumer storytelling in their communication plan.

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Top 10 principles of modern marketing

Top 10 principles of modern marketing


1.Recognize that power of the consumers

Data is universal and customers are clearly informed about most of the products for those who are interested, so the sale should depends on dialogue and marketing “connect and collaborate” not a speech selling and marketing emphasis on “direct and control” to the customer. We offer our customers improved results, most satisfying skills and the opportunity to have a long-term relationship.


2.Technology is the first step

We all know technology is improving. Essentially, it helps the organization by creating new customer experience, new ways to connect with customers and other constituents, and several of data points to understand customer behavior and the impact of marketing programs and activities on the environment.

Even though technology is becoming more advanced and disruptive, marketers of products must realize that technology is only the first step. To fully realize the potential of technology, it takes revolution across people, processes, and technology. Only by knowing all three forces will modern marketers gain the full benefits that technology can have on marketing revolution.


3.Experience is the new brand

With traditional marketing, the customer-decision and company-selling process was relatively easy with customers entering into a company’s sales and marketing activities and making several choices along the way to becoming trustworthy, repeat customers. Today, although having great technology products is and always will be of principal importance.

Marketers control at the joint of many of these customer experiences and are exclusively positioned to help steer the future directions for brands. In doing so, marketers of technology products cannot just adore the product alone and be transactional in their customer dealings.

They must generate full-on, immersive involvements for customers that build strong ties to the company and the brand as an entire. Experiences are the new modest battlefield and a mean to make powerful variation from competitors.


4.A new type of customer relationship prevails

The certainty of customer-brand relationships today is that they have developed from single, combined interactions to always-on, mutual, and immersive relationships. Customers own the brand in various ways as much as marketers do, and it is every marketer’s accountability to make customers an essential part of the company’s brand equation by asking for regular feedback, listening to it, and concerting with them. What actually do the customers want from a brand? What do they not want?


5.Connect with customers online and offline

In technology, when selling honestly complex products, the company is answerable for keeping customer success. The total data available today commands that every brand knows its customers and provides to them at every possible touch point, but at the same time, it is still significant to actually meet with customers! No dashboard alone can provide the same rich visions as a full conversation with an engaged customer. Along with traditional qualitative approaches like focus groups and research. The company sees extraordinary levels of appointment at its events around the globe and lasts to outgrow every venue it selects, because it will possibly always be the case that nothing beats the power of companies and their customers coming together in person to learn, get enthused, and have a little fun.


6.Value creation, communication, and delivery still rule

Observed value especially with difficult technological products can be hard for customers to evaluate. Officially, observed value is all the dissimilar benefits grown by customers by purchasing and using a product as well as all the different costs saved. These are not just financial welfare and costs but also psychological, social, emotional, and other types of benefits and costs.

When marketing technology products, it’s necessary to find ways to simplify the description of product functionality and presentation and the resulting benefits increased or even costs saved to help customer understanding.


7.Creativity remains on the top

Although all the transformational technological change that has created such a data-rich world for marketers, there still also needs to be great imaginative in marketing. The expressive hook that marketing has always been able to generate with customers unconditionally remains essential. They appreciate that creativity can be sparked by data and that their creative output can become tougher by adjusting it to market input.


8.Don’t try to do it alone

In a complex and inspiring marketplace, it can be difficult for technology products to go to market on their own. It helps if they can benefit, directly or indirectly, from being part of something better via their presence in a platform or as a result of teamwork with others. Platforms consist of groupings of different interconnected products and services provided by the company. The benefits created by the platform as a whole can improve the value of any one of its individual components or products. Association’s exterior groupings or joint ventures with third parties can also provide value for a technology brand.


9.Measure success and optimize

Measure, iterate and optimize are the mottoes for marketing success, just as they are for development. It is important to be clear that how you can make your products better and attractive to make your customers happier. Your product and marketing should be correctly instrumented and prejudiced to get a true picture. An important concept in marketing measurement is ‘attribution’. Before purchasing, customer research and compare at different time and at different places. According to Google, the average customer now refers 10 different sources before purchase.

There are a various tools and resources available to measure, track and optimize your marketing efforts.


10.Get Social

The social space is where your future customers are, and you need to be appealing them there if you’re going to effectively understand them, convince them and motivate them to accept your offering. Many are also cautious of the time and commitment required to build and maintain an actual social presence. You may feel that you’re not the finest writer or presenter, but you should be genuine, and that compensates everything else. Social doesn’t have to be a chore and there are many services and tools are available that can help to make it more convenient.

There are many tricks and strategies to being effective in social, but in the end it comes back to creating unique, relevant, convincing and impactful content that you share. Social always costs in one way or another, to be successful needs time, energy, efforts and focus. Honestly, there’s no shortcut that will bring you social extension overnight. There are a million other things that you should be doing, but engaging directly with influencers and customers must be on the top. Gain feedback, insight and verification for your developments.


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Learn more about the MailChimp

MailChimp is one of the most powerful platforms used for marketing auto mission. MailChimp was considered as a substitute to the king-size, luxurious email software of the early 2000s. It gave trifling business landlords who required the high-end tools and resources of their larger entrant’s entree to technology that authorized them and helped them grow.

MailChimp is the eventual software that will modify the way your market, your product on the internet. MailChimp is an unassuming email marketing software (EMS) which gives you a sum of laidback options for scheming, sending and saving prototypes of your emails. MailChimp permits you to effortlessly generate newsletters of varying types and then affords simple choices for sharing them on social networks such as Twitter or Facebook, manufacture it your own private platform for printing your newsletter.

Shape a list of the individuals with whom you want to shop your products to, and except the list for use later on, and generate convention templates for your products so that you do not have to redraft mails again and again. People who uphold a newsletter will treasure MailChimp to be of a lot of support, as it helps them save their breezes and setups quite easily. MailChimp also helps you path your results so you can check the retorts that you receive from your customers.

MailChimp permits you to easily generate newsletters of erratic types and then delivers simple choices for distribution them on social networks such as Twitter or Facebook, creating your own individual platform for printing your newsletter. Figure a list of the individuals whom you want to shop your products to, and except the list for future use, and generate custom templates for your products so that you do not have to redraft mails again and again.

Individuals who preserve a newsletter will find MailChimp to be of a lot of help, as it benefits them to save their drafts and plans quite easily. MailChimp also helps you to path your outcomes so you can check the replies that you accept from your clients.

Officially, you can guide a newsletter or declarations about your imminent shows via your personal email. Email suppliers like Gmail, Hotmail, and Outlook, however, are considered for one person to send one email to just a team of people at once–not an entire list of fans. That’s a dissimilar kind of task attained more efficiently, effectively, and professionally with an, unlike tool. Here are a few motives why an email marketing service like MailChimp is a healthier tool for this kind of task:

  • Appropriate bulk mailer- Maximum email services and Internet service providers (ISP) bound the number of emails you can conduct at one time. This is to avert spamming. With a device like MailChimp, you can conduct an email to a boundless number of addressees at one time.
  • Better deliverability- Facilities like MailChimp work with ISPs and commercial domains to safeguard your emails are documented as safe and permitted. If there is difficulty with delivery, MailChimp will challenge to resend the email and tell you why an email strength to be bouncing.
  • Obedience to privacy laws. Majority of mailers are mandatory by law to embrace an unsubscribe relation in every email. MailChimp and other email marketing facilities include this routinely and ask receivers why they are eliminating themselves from your list.
  • Specialized styling. MailChimp suggests a wide diversity of customizable templates for scheming refined emails. You can also shape a template from scratch to use with MailChimp.
  • Well-matched with various email readers and plans. MailChimp let your receivers read your emails in fully-styled HTML or text format only. They can also click a link to read the file in a web browser instead of reading in their emails only. Also, nowadays 50% of emails are opened in mobile phones. The growth of this process is continuously increasing day by day. MailChimp also offers you tools to see how your email operation looks on a smartphone and other mobile devices. MailChimp is a device which can be used in both desktop and mobile phones.

You can ingress your own email templates.

MailChimp has a number of actual templates that are made accessible to users once they have a version. What sets it separate, however, it is the detail that you can ingress your own templates as well. You’re also given the authority to adopt the current templates if you choose. The point-and-click editor lets you get the coding updated without any HTML/CSS knowledge.

You can eliminate the MailChimp logo if you wish.

MailChimp is truly free up to 2,000 connections, but they’ll embrace their logo under your operation and subscription form. You can also promote your version if you prefer to have this logo uninvolved from your departing mail. Since you can ingress all of your contacts from virtually any spreadsheet file, this is one true benefit that is difficult to ignore.

You have contact to complete comparative metrics.

It’s a good device to know how your email operations are performing. It’s even improved to know how they’re executed in comparison to alike efforts through MailChimp. Not only can you path your own analytics, but you can also see how your metrics compare to other MailChimp users to see if you’re really getting the most out of all of your efforts.


You have many integration options with your existing online presence.

MailChimp can mix with a Facebook page. You can take benefit of the payment form hosting that is available. You’re also given entree to preparation and testing structures which can help to exploit your open rates. Add in the free and infinite image hosting and your marketing struggles are going to look exactly how you intended them.


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