In the era where we are living in a global village it becomes really necessary to walk shoulders with it. Talking about digital marketing which is a unique platform to let the potential of your business out in a unique manner. Broadcasting, signalling, communicating has come in the tip of our hands. It’s like one tap and the magic is done.
Startups the first question raised is what are startups and why are they mushrooming with godspeed in the industry. The answer comes is that we are living in a technology oriented world and it becomes pivotal to innovate, discover and prosper. Startup are the basic medium for achieving that.
Digital marketing and Start ups are interwoven since we’re in an electronic world so advertising through social media, web, email, search engines or any new digital platform comes into existence. Basically the complete involvement is of electronic devices.
Almost 9 out of 10 people use Facebook WhatsApp Instagram and almost everyone uses google so it becomes an appropriate scaffold to showcase the startups. Any new stuff which comes into the market has something innovative but no recognition so digitalization of era helps them to generate their own identity and let people know about it.
According to a survey an average American spends 11 hours on electronic media which means that complete American market has a great scope of revenue generation. People earn millions from you tube which comes under digital marketing, by sitting home you can earn millions just because all you need is a strong recognition. Any startup needs that only
When we talk about generation of funds so as soon as the idea reaches great entrepreneurs or some big tycoons the funding and revenue generation starts. Some important tools which inter relate with the success of your business are
Search engine optimization under which you have google Analytics and complete website management
Search engine marketing
Content marketing
Social media marketing
Email marketing
Google updates
All of them consititue a big term in all which we call as digital marketing. If I talk about any cafe which did not use to have people coming to it, we asked social media influencers to wave their wand and get some subscribers to the area. This means in an offline and online manner a complete generation of lead took place. So it was synopsized in a manner of giving something away in exchange of customers and using a positive feedback to generate customers for the cafe.
There are millions of website available and organization such as go daddy use the name and provide you with your own website. How were they successful in doing that? Well they set up the webmaster tools, architecture of site building took place, a huge amount of link building took place which resulted into a proper researched and core completed data formation- ultimately it helped that to get above everyone with flying colors. So this was a startup which now got converted into a magnanimous company.
Conversion optimization and analytics are a cherry on the cake as they generate a complete neophyte set of content which makes your business grow.
After getting your site you require gigantic traffic and it’s management efficiently which is controlled through digital marketing itself. The aim is to let a business grow.
In an offline category we see radio marketing, tv marketing, phone marketing ,electronic billboard’s marketing, hoardings and what not under which your products get an exposure to all sorts of public who are not even connected with the internet or a non techie. From introducing your products to the market to any product demo these all are an important part of your digital marketing strategy.
Hitting the nail in the coffin we reiterate that digital marketing just hits everyone across the board and every successful business which was once a startup has achieved this medium because the main devotion was of digital marketing