Mobile e-Commerce is the new normal, where everyone has a mobile device available at all times. Now, with more than half of the traffic on internet complete shopping from mobile device, it is really important to make sure that your website is primed for mobile viewing and conversion. Mobile design, and especially mobile-first buying must be at the lead.
Not only are significantly more users accessing the web from a tablet or smartphone than a desktop, they are doing so with more e-Commerce committed than ever before. During last year’s busy holiday shopping season, 1/3 of all online purchases derived from smartphone users. According to Adobe Analytics, with $6.2 billion in online revenue in 2018, was immune to mobile e-Commerce fever. Adobe stated that nearly 40% of sales on the traditionally brick and mortar shopping day came via a mobile device.
So it is clear that if you are planning for running a successful e-Commerce website, or any website, you must satisfy to mobile users and consider mobile shopping. It must be a main part of your digital marketing strategy. Not doing so is purely ignoring your potential customers. This has suggestions on how you consider the design of your e-Commerce website, how you should think about e-Commerce SEO and the importance of optimizing your website for mobile search results.
If we see current statistical data of the number of people using smartphones vs. the number of people using desktop, we will notice that the major e-commerce customers band is using smartphone. Armed with this information, it’s your duty to create a shopping experience that appeals to your customers. Mobile shoppers are choosy, and lawfully so. With the highly competitive nature of the e-Commerce industry, your customers will not hesitate to buy from your opponents if even the slightest headache rises.
Different types of mobile e-commerce
- Mobile shopping:- Regularly similar to e-commerce, but reachable via a mobile device. Mobile shopping is now possible through mobile optimized websites, enthusiastic apps, and even social media platforms.
- Mobile banking:- Not too different to online banking, however you may find some transaction types are limited or limited on mobile devices. Mobile banking usually includes a dedicated app, however some banks have started testing with the use of chatbots and messaging apps.
- Mobile payments:- There are so many various mobile payment options available. As a business owner, and user of e-Commerce, your experience and interest in mobile commerce would mostly relate to shopping and
Common benefits of mobile e-commerce
- Better complete experience for customers:- E-commerce already made shopping more easy and convenient.
Consumers were given access to:
- A broader range of products.
- More reasonable pricing.
- Everything without even having to step away from their computer.
With mobile commerce, now they don’t even need a desktop computer, but they still have these benefits.
- Impressive growth potential:- e-Market expects worldwide sale of $4.058 trillion by 2020, representing 15% of total sales.
And the percentage of that belonging to e-commerce will also continue to raise, as more online retailers see more than 50% of traffic coming from mobile devices.
- True omni-channel experience:- An omni-channel experience is when sellers sell their products both online and offline and likely also selling through multiple online channels like Amazon, eBay, Facebook etc.
We’ve also been referencing the importance of listing your product everywhere consumers are already spending their time. This is increasingly known as contextual commerce, a more planned take on the principal omni-channel term.
Omni-channel is all about being everywhere your customers are, and making it promising for them to buy what they want.
- Range of payment options:- With new mobile payment solutions developing, it is now possible to offer customers a truly different range of payment options.
This doesn’t mean we’ve moved outside “cash or card,” but mobile commerce has now given mobile wallets, which make one-click checkouts possible.
Top mobile e-commerce trends
- Increased trust:- Maximum consumers feel comfortable shopping on mobile than ever before. Security issues have reduced as the age of mobile e-commerce has improved.
Moreover, consumers are more and more of the “digital native” age, meaning they’ve grown-up with computers and the internet their whole lives.
These groups are more likely to use mobile commerce than older groups.
- Faster checkouts:- One-page checkouts and digital wallets like Amazon Pay, Apple Pay, PayPal have improved mobile alteration by up to 10% at launch.
And there’s no wonder as more consumers are comfortable shopping on mobile, more suitable mobile checkout experiences have rushed in popularity.
- Easy to use websites:- Maximum websites are now optimized for mobile use.
As a result, e-commerce platforms and businesses similarly have moved into near 100% responsive site builds, meaning most of the websites today are easy to use on mobile.
However, is that many brands are moving to mobile-first, or mobile-unique experience. In this example, a mobile site is created specifically for the mobile user different from what the desktop version looks like.
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