Social Media Marketing
Instagram New Update: Latest Instagram Features You Should Be Using in 2025
Instagram is the leading social media platform these days, with an estimated user count of 2.35 billion worldwide. Given its high popularity, Instagram keeps on adding new features and updates to keep users engaged. These updates improve user experience with tools that make Instagram more interactive, creative, and fun. Whether you’re a casual user, content creator, or business owner, staying updated with these features can help you leverage the app. To help you with the same, we’ve listed below the latest Instagram updates for 2025.
Updated rectangular profile grid on Instagram
Instagram loves experimenting with new designs, and this time, the changes are all about the profile grid. If you haven’t noticed yet, the classic square boxes of your Instagram profile grid have been replaced with a fresh, rectangular layout. This new Instagram update gives profiles a more modern and streamlined appearance, allowing posts to stand out with a larger, more visually appealing display.
The head of Instagram-Adam Mosseri shared his thoughts with the media, quoting that this redesign aligns with the growing trend of vertical content on the platform. The rectangular format provides a better way to showcase photos and videos, making them more engaging and visually appealing.
However, Mosseri admitted the redesign may upset users who designed their grids carefully for aesthetic purposes. To address this, Instagram has introduced a new feature that allows users to adjust how their posts appear on the grid. Here’s how you can customize your post thumbnails:
- Open your post and tap the three dots in the upper-right corner of your screen.
- Select “Adjust Preview.”
- Customize the cover image and thumbnail to ensure your grid looks just the way you want.
This Instagram update gives users more control over their profiles, helping them adapt to the new design without compromising their visual style.
Extended time limit to Instagram Reels
Earlier, users were able to post an Instagram reel of a maximum of 90 seconds only. This limited duration prevented users from sharing longer story content with their audience.
To cater this problem, the new Instagram update now allows users to post 3-minute-long Reels. This is great news for users globally, as the extended time boosts creativity and promotes long-form video content.
Adam Mosseri again shared his thoughts on this Instagram update, saying that this new update signifies Instagram’s shift from prioritizing short-form video content to embracing long-form videos.
Want to hear directly from Adam Mosseri? Check out his video here: Adam Mosseri’s Instagram Post.
Conclusion
The following two updates are just the start- we expect Instagram to share some more new updates in the upcoming months of 2025. These new updates showcase the platform’s commitment to evolving with its users’ needs and trends. While staying on top of these constant changes can feel overwhelming, it’s essential for businesses to adapt and leverage these opportunities.
That’s where Talknlock comes in! As a leading digital marketing company, we help businesses leverage Instagram to reach their audience and achieve their marketing goals. Whether you need to redesign your Instagram strategy or explore ways to leverage these updates, we’re here to guide you every step of the way.
Contact our team today through our contact page or at [email protected].
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Frequently asked questions
Which Instagram features should Indian brands prioritise in 2025?
Reels for discovery, search-friendly captions and keywords, Broadcast or WhatsApp handoff for closing, and clean product tags where you sell. You do not need every experimental sticker on day one.
Do Instagram SEO habits really matter now?
More than before. People search inside the app for products and ideas. Name things the way buyers type, not only how your internal team talks.
Should we abandon static posts for Reels only?
Reels lead discovery; carousels and static still work for saves, education and offers. A mixed grid usually serves a shop better than Reels-only chaos.
How fast should we adopt new Instagram features?
Test when a feature helps your funnel. Early adoption for its own sake burns time. Watch what your audience already taps.
Can Talknlock keep our brand current on Instagram without chasing every update?
That is the job: use what moves sales, ignore the noise. Ask us for a feature shortlist matched to your category.
