Grimm Dripper
Soft gothic, on a desi kurti
- Client
- Grimm Dripper
- Industry
- Fashion D2C, Jaipur
- Service
- Social Media
Concept shoot & Instagram - Timeline
- August 2026
- Scope
- Concept shoot, Instagram content
Overview
Grimm Dripper is one of India’s first fashion brands to put soft gothic prints on the desi kurti. We planned and shot a concept shoot that shows not just the products but the idea and philosophy behind them, going beyond regular Instagram posts.
The challenge
Soft gothic prints on a desi kurti is a brand-new category, so the job was to explain the idea and the philosophy, not just show products.
Reels we made
Posts & carousels
How we run it
01 · Concept & philosophy
We framed Grimm’s soft-gothic-on-kurti idea as a story first — mood, references and shot plan — so every frame explained the brand, not only the garment.
02 · Concept shoot
On-set direction for lighting, styling and movement that feels gothic without losing the desi silhouette customers already love.
03 · Edit & publish
Cut reels and posts for Instagram, then published to @grimdripper so the feed carries the same mood end to end.
Results
The feed now reads as a concept brand, not a product dump — reels and posts that show the idea behind Grimm as clearly as the kurtis.
01 · Idea over catalogue
Concept frames and edits that put philosophy and mood first, so soft gothic on a desi kurti lands as a category, not a one-off print.
02 · Shoot-to-feed consistency
One look from shoot through reels and carousels on @grimdripper, so every tile feels like the same world.